HOWTHEYWORK: Zuckerberg: Internet missionary, Facebook coloniser

Mark Zuckerberg is 29 years old. He is co-founder and CEO of Facebook, a nine-year-old company with more than 5,000 employees and 1.155 billion members who collectively spent more than 20 billion minutes each day engaging on the social network in June. The company has a market cap of about $93 billion. His personal net worth is around $16 billion. His goal is to build a service that people love.Zuckerberg’s accomplishments so far are impressive. Few figures in history have led such an enormous and successful conquest, colonising more than a billion people, in such a short time and at such a young age. He is clearly not satisfied with his accomplishments. His next mission is to colonise the 5 billion people on the planet who are not yet on the Internet.Zuckerberg is not tackling his next conquest alone. To meet the ambitious goal, Zuckerberg is spearheading internet.org – joined by Ericsson, MediaTek, Nokia, Opera Software, Qualcomm, and Samsung – to remove obstacles to Internet access for the two-thirds of the world that isn’t online.“I think there are some things in life that if you believe that it’s is such a big problem, you just stick your neck out and try to do it,” Zuckerberg said in an interview with CNN on Wednesday. “A lot of people think it’s going to be really challenging to connect 5 billion people, too. It is, but I think it’s one of the big problems of my generation.”Zuckerberg, and his partners, motives are not purely altruistic. The goals of internet.org fully align with Facebook’s need to acquire more members in developing countries, as growth in the U.S. and Europe has slowed. Facebook has a good start with Facebook for Every Phone, a version of the social network for feature phones that has more than 100 million users, in countries such as Indonesia, Vietnam, India and Brazil.But the 29-year-old Zuckerberg suggests that he didn’t start internet.org to make money. “If we were just wanted to focus on making money, the first billion people that we have connected have way more money than the next 5 or 6 billion people combined,” Zuckerberg said during the CNN interview, dressed in his trademark hoodie. “It’s not fair, but it’s the way that it is. We just believe that everyone deserves to be connected and on the Internet.”“They’re going to use it to decide what kind of government they want, get access to health care for the first time ever, connect with family hundreds of miles away that they haven’t seen in decades,” he added. “Getting access to the Internet is a really big deal, and I think we really are going to be able to do it.”So, Zuckerberg wants to do the right thing and create a path to Internet access and apps that is more data efficient. What he’s not saying is that eventually those 5 billion new users will turn into a revenue stream. Lowering the cost of connectivity and data consumption doesn’t mean lowering the cost of more finely targeted ads in the Facebook news feed.

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HOWTHEYWORK: Zuckerberg: Internet missionary, Facebook coloniser