Generational perception of social media

Three generations occupy today’s workplace. The three generations can essentially be broken out into those over the age of 50, the so-called Baby Boomers; those in their 30s and 40s, known as Generation X; and those in their 20s and younger, known as Generation Y. Baby Boomers have the most difficulty comprehending the phenomena of social media, so the perception of social media between the outliers—Baby Boomers and Gen Y—bears consideration.Baby Boomers essentially grew up in two-parent households (almost 90 per cent of families). For the vast majority, dad worked a job, mom worked at home. This family unit, with its incumbent network of extended relatives and neighbours, was the foundation of their lives.Boomers grew up with black and white televisions, party-line telephones, newspapers, mail, double-feature movies, and mom-and-pop corner stores.Only about 45 percent of Gen Y grew up in two-parent households. For the vast majority, dad and mom both worked a job, essentially disintegrating the basic family unit of relatives and neighbours. Gen Y grew up with colour computers constantly connected to the Internet, cell phones, digital media, email and text messaging, movies at home, and big box chains. Gen Y is inherently more comfortable using the tools of social media to communicate with their network of peers and friends because they have lived it their entire lives.www.solari.net