MTN Rwanda has launched a one-month promotion called ‘Yora Cash’ in which a lucky winner will walk away with Rwf1m (one million francs) every day during the promo duration. Both MTN subscribers on post-paid and prepaid subscribers will benefit from the promotion. According to David Musoke, the firm’s Public Relations officer, the promotion is designed to reward consumers in ways that enrich all, irrespective of social status. “Basically any activity on one’s number makes one eligible for participation. The more calls made or text messages sent the higher points you get and therefore higher chances to win one of the prizes,” read a statement from the telecom giant.Prizes worth over Rwf50 million will be given away during the four week promo. ‘Yora Cash’ is a point based promotion and winners will be announced after a daily draw in different communication channels including TV, radio, print and social media. A subscriber will make a call/ SMS or register their SIM card and earn points for each action. All the points a participant earns shall be cumulative for the day.
