CNBC to promote investment

The imminent entry of CNBC Africa into the Rwandan market could boost investment inflows in the country after the television network promised to promote investment initiatives through interviews with business, government and economic leaders.CNBC Africa struck a deal with public broadcaster Rwanda Television (RTV) which allows the former to conduct economic and business news interviews via satellite in the latter’s studios. The partnership allows the two institutions to share content and revenue.Through the deal, Rwanda seeks to use CNBC to reach out to influential people in the business community and sell its initiatives to public and private sector players.In their programmes, CNBC will have frequent reporting on Foreign Direct Investments (FDI), thus influencing a shift in perception about the country’s economy by providing information about investment hubs, centres and clusters outside the main cities as well as participating in a respected platform for economic debate.CNBC Rwanda Bureau will be responsible for creating a platform for Rwanda to become part of the continent’s economic debate, attract FDI to the region by virtue of high-frequency communication, increases awareness about economic success stories in Rwanda, market Rwanda’s resources and industries to a quality audience and focus on industries that represent the broader Rwanda economic.RTV team is also set to benefit as the partnership entails to improve television production and journalism skills.initiatives in Rwanda

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CNBC to promote investment