Rwanda’s MICE potential will enhance tourism revenues even further

Editor, I read with keen interest the story in The New Times of August, 4, titled “Tourism revenues up 11 per cent .” It is very encouraging to see that despite negative reports in some sections of the media, the truth about Rwanda prevails and this beautiful country continues to hold the distinction of being one of the safest and most secure countries in the region. This is reflected in 493,744 visitor arrivals since the beginning of the year, which represents a 22 per cent increase in visitors, over the corresponding period last year. For sure, the Mountain Gorillas have been and will continue to be one of the greatest tourist attractions. But it is always good to look at a “mixed basket “ so to say, of tourism products and services. Rwanda definitely has much more to offer than the Mountain Gorillas. Rwanda’s meetings, incentives, conferences and exhibitions (MICE) potential will enhance tourism revenues even further. It is commendable to note that the Rwanda Development Board has already identified this important segment and are, indeed, going all out to make Kigali the MICE capital of the region. Kigali is, without any doubt, one of the cleanest, safest and most peaceful cities in the EAC. Coupled with this is the warm and friendly nature of the Rwandan people, which put even a first time visitor completely at ease and radiates a feeling of warmth and gracious hospitality. As the largest foreign exchange earner for the country, tourism will continue to take the country to great heights and “drive growth and generate wealth for Rwandans”. Clarence Fernandes

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Rwanda’s MICE potential will enhance tourism revenues even further