MTN Rwanda, the country’s leading telecom operator by market share, has launched apromotion dubbed “Sharama” with daily winnings including three cars. Over the next 60 days MTN Rwanda customers have the chance of winning prizes worth Rwf90 million including airtime vouchers, low-end and high-end phones, laptops and data modems.According to Yvonne Manzi Makolo, MTN Rwanda’s Chief Marketing Officer, the promotion is designed to give back to loyal MTN clients and also stimulate excitement in the market, as the company subscriber base grows.“…through the daily and weekly prizes, we believe that MTN Rwanda will make a difference by positively impacting the lives of the winners,” she added.Last week Rwanda Utilities and Regulatory Agency (RURA) released monthly subscriber figures that indicated MTN Rwanda had grown to 3.03 million subscribers by the end of June 2012.Sakyi Opoku, the Senior Manager Brand and Sponsorship said MTN is delighted to offer such an exciting mega promotion to valued customers in Rwanda because it is also in line with the new brand campaign ‘Better Together’.“While ‘Sharama’ means ‘shine’ it also rhymes with one of our brand values, which is ‘the ability to do’. This is meant to create an excitement among our subscribers. Subscribers are better striving with us. Our brand gives hope and gives the winners the belief to achieve. Because we value our clients, it’s in the same spirit that we give back to them in an exciting manner,” Opoku said.
