Business Perspective:In business: The client is always right

I get into a public taxi and guess what? The seat that I am supposed to sit on is half broken. So I inform the conductor of my inability to seat on a broken seat, but he wants to hear none of this. After complaining I am told off that I am a stubborn person, and after a heated exchange I get off the bus- because I was not willing to pay for unpleasant services.It is not the first time that I have gotten to hear such comments; many a times I go to places to seek services and when you complain about something, you are given the killer looks. Well, when one is in business there is no getting around customer complaints, regardless of your industry. However, by employing these steps and taking the time to review the issue with the customer, you can turn challenges into something constructive. Listen carefully to what the customer has to say, and let them finish. Don’t get defensive. The customer is not attacking you personally; he or she has a problem and is upset. Repeat back what you are hearing to show that you have listened. Ask questions in a caring and concerned manner. The more information you can get from the customer, the better you will understand his or her perspective. I’ve learned it’s easier to ask questions than to jump to conclusions. Put yourself in their shoes. As a business owner, your goal is to solve the problem, not argue. The customer needs to feel like you’re on his or her side and that you empathize with the situation. Apologize without blaming.When a customer senses that you are sincerely sorry, it usually diffuses the situation. Don’t blame another person or department. Just say, “I’m sorry about that.” Ask the customer, “What would be an acceptable solution to you?”Whether or not the customer knows what a good solution would be, I’ve found it’s best to propose one or more solutions to alleviate his or her pain. Become a partner with the customer in solving the problem. Solve the problem, or find someone who can solve it— quickly!Research indicates that customers prefer the person they are speaking with to instantly solve their problem. When complaints are moved up the chain of command, they become more expensive to handle and only add to the customer’s frustration. At some point in any business, one will have to deal with a dissatisfied client. And when the time comes, it is better to handle the situation with utmost care and concern, if you don’t the client will simply go away and buy whatever services you are offering from your competitor and you end up losing business. But if you treat them nicely, they will market your company and your business will boom like never before; a little courtesy has never hurt anyone before, after all the client is always right! kayitesius@yahoo.com