First-time customers crucial in word to mouth adverts

Editor, For almost two years now, we have always printed our billboard’s flexes with a local company we have privileged relationships with. They are our partners and have even become our friends. Unfortunately, for a technical reason, we had to try a different company when the new issue of The ServiceMag came out last week. I must admit that at the beginning, we were much skeptical about the outcome of trying this new company. But Theo and Oliver of Kalaos Media turned out to be cooperative, professional and available all the time. They even had to work on Sunday to make sure that things were done properly and on time. Dealing with first time customers is such an important phase in developing solid and permanent relationships with new clients. This phase should never be neglected as first time customers often come to try and depending on the relationship that is created; they often turn out to become loyal customers. It is for this reason that it is important we try our very best to offer excellent customer service to every customer but most especially to those who are trying us for the first time. Excellent service for first time customers is an opportunity of creating a positive free word of mouth advertisement. Of course, this doesn’t mean that once the first relationship is created, customers should be taken for granted. For sure, we would go back to our previous company but at least, we now know that we have alternatives. Congratulations once again to the young team of Kalaos Media. Sandra Idossousidossou@theservicemag.com

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First-time customers crucial in word to mouth adverts