Appreciate your clients with Easter offers and gifts

Easter is here with us again, and this like any other festive season is celebrated world wide in pomp and style. Businesses are now booming. Moving from one place to the other, all I can see are Easter offers. In fact my sister called me from abroad informing me of air tickets on Easter offer to Dubai, and she was telling me that she was on her way to see Dubai, a chance she cannot afford to miss. Many businesses cash in on such festive days, these are the days that any business owner knows better than not to have anything on offer. In a case where there is nothing to be put on sale for various reasons, gifts sent to clients can go a long way into creating that relationship between a company and the client. Even though it has never been the rule of the game to gift clients on any festive season, this sign of appreciation can make one stand out from competitors by doing something differently. In business, it is always advised to be over the edge and sending gifts to clients on such occasions can be a great idea. Also, when sending out these gifts to the clients a few things need to be put in place. For example when sending these gifts make sure you don’t include items that may cause misunderstandings or awkward reactions. You can make your gift personalized, but keep everything professional. When you do that, you’ll save yourself so much trouble in future. Whatever Easter basket ideas that one has, always include a personal thank you letter or a card that sends the message you want your clients to know. Something that will make them pause and think – hmmm, this person truly cares about me being their client. Many business owners shy away from spending some little money on their clients for some reason, but then most of the time the little money spent wisely on making your clients happy can translate into big money and profits in your business. Since the Easter gifts will be sent to the top few clients that have improved your business, your Easter basket ideas should translate that gratefulness. Let your recipients know that the appreciation is from the bottom of your heart. And this way, you will be sure of more business in the future. Happy Easter! kayitesius@yahoo.com