RwandAir in partnership with SITA

RwandAir and SITA, a company that provides Air transport communications and IT solutions have entered signed agreements that will allow the national carrier acquire key travel solutions, which will improve its services through better distribution and customer retention. The partnership will boost RwandAir’s e-commerce platform, allowing for e-ticket distribution on the carrier’s website with credit card payment facility. The system is in advanced stages of implementation and is expected to go live by April this year. “We want to make it convenient for customers to access our services by taking advantage of the reach of the Internet and emerging e-commerce applications. The SITA e-commerce platform will not only provide a new booking option for customers already familiar with our airline and its services, but also help us reach more international travellers around the world,” said RwandAir’s Head of Marketing and Corporate Communications, Michael Otieno. He added that: “The prospect of having the miles based reward program from SITA will not only help us recognize and reward our frequent flyers but we will also be better placed to learn more about them and their travel needs.” Late last year, the airline partnered with local mobile telephone companies in Rwanda and Burundi to provide flight schedule services through Short Message Services (SMS). The airline also plans to increase mobile ticket sales and check in. It is also putting up an in-house call centre facility to help it manage better-inbound and outbound calls. Ends

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RwandAir in partnership with SITA