Inyange eyes EAC market

Rwanda’s leading beverage processing company, Inyange Industries, is set to launch its new production plant based in Masaka on the March 1, officials have revealed. With an increase in production capacity of the plant, officials said that the company is eying the East African Community (EAC) market with an introduction of new products like ice-cream, butter, ghee and pineapple juice. Speaking to Business Times, on behalf of Inyange Industries Mark Makuza, the Events Manager said, “The increased capacity will fulfil the local demand and also give us the opportunity to expand our market to the neighbouring countries, taking advantage of Rwanda being part of the East African Community (EAC) and its Customs Union.” “The Plant has helped in creating more Job, upgrading the rural economy because now farmers have direct market for their products,” he added. The new plant, which is worth Rwf17.1b, was built after realizing that domestic demand for all Inyange products had outstripped supply. The new plant has the capacity tenfold the old plant in Gikondo. The current production capacity from the Gikondo based plant couldn’t satisfy the local market leading to a shortage in the growing market. However the Masaka Plant has the capacity to produce 13,000 bottles of water per hour making the production sufficient enough to supply the local market and export. Mukaza explained that the new Plant will help local farmers by providing market for their products. In the line of expanding to the region, the company has embarked on diversifying and continuous improvement in response to market demands both on quality and customer service. “Our mission is to make high quality products which are consistently available to satisfy and exceed our customers and consumers expectations,” Victor Kinuma, the Industry’s Sales and Marketing Manager explained in a recent interview. Ends

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Inyange eyes EAC market