OPINION : Bravo Tigo! Your advertising breathes new life
Alex Kamara’s bag of marketing tricks is kicking new life into the local marketing scene. That is going by what Tigo Rwanda has been unleashing into the market ever since they made their entry. One cannot help but notice the refreshingly funky, new face of adverts which Tigo has posted on to the Kigali City Buses. The adverts are a little different from what us as Kigali City residents are used to.