For many, digital platforms serve as spaces to share updates with loved ones, push agendas, or, at times, even spread misinformation. However, a growing number of creators are turning these platforms into lucrative ventures, earning monetary rewards from simply posting. Times Lifestyle caught up with one such creator, Tracy Umukunzi—a rising talent on YouTube, Instagram, and TikTok, where she has amassed over 80,000 followers—to uncover the secrets behind her success. ALSO READ: Spotlight on Rwanda's leading content creators Where creativity meets opportunity, Umukunzi emerges as a trailblazer redefining digital storytelling. Born in 2003 in Kigali, the young content creator is breaking boundaries and crafting a fresh narrative for the industry. Umukunzi embodies a new generation of professionals turning creative passions into flourishing careers, capturing moments and stories with every frame. Rwanda’s content creation landscape is undergoing a transformation. Though still in its early stages, the sector is seeing a wave of young talent and growing recognition from businesses and government. ALSO READ: Rwandan socialite Kathia Uwase engaged to national basketball player Adonis Filer At the forefront of this evolution, Tracy embraces the challenges as opportunities to innovate and grow. “Content creation in Rwanda is evolving, but it’s still in its infancy. More young people are exploring it, and there’s a deeper appreciation of its potential,” she shared. For Tracy Umukunzi, content creation is more than a profession—it’s a journey of personal liberation. Her story highlights the power of digital platforms to foster global connections and amplify individual expression. I have always loved expressing myself, sharing my ideas, entertaining, and connecting with people, she shares. Tracy challenges traditional views by treating content creation as a viable and sustainable career. Her approach is calculated, blending creativity, consistency, and an eye for opportunities such as partnerships and sponsorships. For her, true success isn’t measured by views alone but by building meaningful, lasting connections. The joy of creation, pixel by pixel What sets Umukunzi apart is her heartfelt enthusiasm. I feel like myself while creating. Filming is fun, and editing is peaceful and relaxing. This authenticity connects with my audience, turning viewers into a community that feels seen and understood, she explains. Looking ahead, Umukunzi’s vision is both ambitious and grounded. In five years, she hopes to establish herself as a leading content creator, not just in Rwanda but on a global scale. Her aspirations go beyond personal growth, aiming to mentor budding creators and contribute to the development of the industry as a whole. Tracy Umukunzi’s journey as a digital storyteller has already reaped meaningful rewards. Her strategic approach to content creation has expanded her reach beyond Rwanda’s borders, connecting her with diverse audiences across the globe. This growing visibility has unlocked opportunities for brand collaborations, offering financial gains and professional growth. By engaging with her audience, fellow creators, and industry professionals, she has turned content creation into more than a passion—a platform for personal development and meaningful connections. Each video she shares builds bridges to new viewers, potential sponsors, and a world of untapped creative possibilities.
