Rubavu, a vibrant town located on the shores of Lake Kivu, buzzed with activity on December 31 as its residents prepared to ring in the New Year. With 2024 drawing to a close, the border town witnessed saw a surge in activity, from markets to hotels that received new guests. From Petite Barrière, Rubavu Public Beach, to downtown streets and lake-side hotels, the movement of people, shoppers, and guests gave the impression of a festive season. ALSO READ: Rubavu Mayor says festive season security guaranteed We've been flooded with orders for deliveries, especially for milk and chapatti, said Esther Keza, who works in a café. The festive season brings a significant increase in business. Keane Ishimwe, who was shopping at Petite Barrière as part of her New Year's Eve preparations, said she “was looking forward to attending cross-over church services later tonight.” The hospitality sector also experienced a significant boost in festive season. Our occupancy rates are around 70%,” said Benjamin Dukuzumuremyi, the General Manager of Hill View Lake Kivu Hotel.” “With this generally secure environment, we're expecting a busy holiday season,” he said. Speaking to The New Times, the Governor of Western Province, Jean Bosco Ntibitura, emphasised the importance of security during the festive season. The governor reassured that “borders are secure, and opening hours for bars and entertainment venues have been extended.” We encourage residents to cooperate with security personnel and report any suspicious activity, Ntibitura said.