Some organisations that Rwanda is a member of have not effectively facilitated trade for Rwanda and other members, despite the country’s significant efforts to empower its people and expand markets beyond its borders, according to Leon Thierry Ishimwe, founder and CEO at Exibine, a mobile app. Recognising this challenge, Ishimwe developed the app designed to connect businesses worldwide. Drawing from his experience as a Rwandan, Ishimwe identified the lack of visibility within international trade networks, especially regarding the African Continental Free Trade Area (AfCFTA), Africa’s largest market initiative aimed at driving economic growth across the continent. He explained, “The absence of a platform that shows what vendors produce and where they are located forces buyers to look elsewhere for products instead of sourcing from local or neighbouring vendors.” To address this gap, Ishimwe created the app to streamline global trade by showcasing businesses’ offerings and locations. “For instance, many Rwandans are unaware of the products made locally by industries or small businesses. Exibine simplifies global trade by allowing merchants to promote their products worldwide, helping them connect with buyers and access broader markets,” he added. However, Exibine is more than just a trade platform. It also serves as a hub for global business information. “Users can find details about what’s happening in other countries, merchant locations, and business opportunities, all without leaving their homes. Countries can use the app to showcase their unique industries, attract investments, and share business-related information,” Ishimwe said. The app also enables buyers to monitor their businesses remotely. “It’s especially beneficial for AfCFTA, as it provides the technology needed to help Africans trade with each other and the rest of the world. The platform will showcase African products and businesses, boosting markets both on the continent and globally,” he added. Exibine will also support other international organisations that Rwanda is part of, such as the Commonwealth, Organisation Internationale de la Francophonie, the East African Community (EAC) and others. Available for free on iOS and Android, the app ensures security by monitoring irregularities during registration. “We prioritise security to ensure no scammers are on the platform. If we notice any irregularities, we proactively reach out to the individual trying to register and address the issue,” he explained. The app allows users to join as either buyers or sellers, with the option to list products, including images, prices, and locations. One key feature is the app’s ability to track user location and display nearby businesses, making it easier for users to connect with local vendors. Looking ahead, Exibine plans to create 3,000 jobs in Rwanda and abroad within the next five years, to reach 10,000 jobs over the next decade. “This will make us a significant contributor to the global economy. The app will position Rwanda as a country that consistently seeks innovative solutions from within, paving the way for addressing the needs of the African market,” he said.
