SKOL Brewery Ltd has unveiled a refreshed look for its premium SKOL Malt beer, signaling a new chapter for the award-winning brand. Renowned for its commitment to quality and innovation, SKOL continues to redefine the beer landscape in Rwanda, appealing to an evolving audience that values authenticity and excellence. The transformation was unveiled on November 15, at an exclusive launch event that offered attendees a first glimpse of the revamped product. Crafted as a 100% natural malt beer, SKOL Malt boasts a premium blonde profile made exclusively from water, malted barley, and hops, with no added sugar. The slow-brewing process ensures a refined taste that has earned the brand three Gold Medals from the esteemed Monde Selection International Institute for Quality. This recognition highlights SKOL Malt’s unwavering commitment to delivering exceptional quality. The brand’s new look, launched under the banner of the “Keep It Ahanad” campaign, is designed to resonate with Rwanda’s youthful, vibrant audience. More than just a slogan, “Keep It Ahanad” embodies a lifestyle that celebrates authenticity and self-expression. By connecting with a generation that values real experiences, SKOL Malt reinforces its position as a premium beer for those seeking unparalleled taste and quality. The event featured a basketball showdown, interactive games, and lively entertainment, capturing the spirit of the “Keep It Ahanad” ethos. The festivities continued on November 16 with “The Keep It 100 Experience”, a celebration that promises electrifying performances from top Rwandan artists, including Riderman, Bushali, B-Threy, Bulldog, ZEO Trap, Nessa, Beatkilla, Slum Drip, Papa Cyangwe, and Fireman. Two surprise guest performers are also set to take the stage, ensuring a memorable experience for SKOL Malt fans. As SKOL Malt embraces this exciting new chapter, the brand invites Rwandans to join in the celebration, sharing moments that reflect authenticity and the vibrant culture of Rwanda’s dynamic community.
