I&M Bank (Rwanda) Plc has introduced a new retail campaign dubbed “Karame”, a transformative initiative aimed at providing retail customers with seamless, around-the-clock banking solutions. With a commitment to a 24-hour response time for essential services, I&M Bank is making it easier for customers to access the banking solutions they need, ensuring convenience and efficiency. A key feature of Karame Campaign is I&M Bank’s quick-access loan, allowing customers to secure up to Rwf50 million without requiring collateral. This unique offer provides swift, accessible financing for personal projects or urgent financial needs, breaking down traditional barriers to financial empowerment. ALSO READ: I&M Bank (Rwanda) Plc strengthens Kicukiro network with new branch at DP World For those pursuing homeownership, the Karame Campaign offers a mortgage product with a flexible repayment period of up to 30 years, providing an affordable path to buying a home. This extended term allows aspiring homeowners and young families to achieve their dreams with manageable payments and swift approvals. Retail customers also have the option to tailor their repayments as their income grows or financial situation changes, ensuring their mortgage aligns with their evolving financial goals. The Bank’s 24-hour service commitment ensures a quick and reliable response for those planning their financial future. The campaign also brings enhanced savings accounts with competitive interest rates of up to 9.5 per cent, empowering customers to grow their wealth and reach their financial milestones. ALSO READ: I&M Bank Rwanda launches ‘Ryoshya Iwawe’ retail campaign In line with its focus on convenience and accessibility, I&M Bank (Rwanda) Plc is expanding digital access through platforms such as WhatsApp Banking, internet banking, and mobile app. These tools allow customers to manage their finances from any location, whether at home, in the office, or on the go. Benjamin Mutimura, the CEO of I&M Bank (Rwanda) Plc, shared his enthusiasm for the campaign, saying, “The Karame Campaign is about putting the power of banking back into the hands of Rwandans. Our 24-hour commitment ensures that when you need access to funds or financial solutions, you won’t have to wait. It’s banking designed for customer delight—fast, fulfilling, and built around your needs.” Through the Karame Campaign, I&M Bank (Rwanda) Plc, is streamlining access to essential financial services and enhancing customer experience with inclusive, forward-thinking banking solutions. With quick loans, flexible mortgage terms, high-interest savings options, and robust digital platforms, I&M Bank (Rwanda) Plc, is setting a new standard for accessible banking in Rwanda.
