QuestNet seeks to capture Rwandan market

QuestNet, an international direct selling company that utilises network marketing to provide innovative products and business opportunities to its customers has embarked on the Rwandan market as efforts to increase operation centres in Africa go on. According to Trevor Kuna, QuestNet’s Corporate Communication Executive, the customers’ hard work is the source of the company’s success. He was trying to dispel the fear that QuestNet is a pyramid scheme kind of company. ‘The company’s success depends on the degree to which independent representatives successfully utilise the products and tool provided to recruit, train and motivate a sales organisation while generating a wider customer base,” Kuna said at The New Times’ offices on Friday. He pointed out that adherence to the promotion of ethical marketing practices is key in this business. “Direct Marketing through Network Marketing is not about signing up as many people as possible, but getting the product to the market. QuestNet aims at selling the product rather than numbers of people signed up,” Rajesh Rao, Public Relations Manager said. Balajee Kumar, a former Mexican chef and now a full time networker said that the company has helped him raise himself to help mankind. “Since I joined the company, it has helped me build myself and I have created a wide base of network friends from whom I earn a commission every time a business transaction goes on in my chain,” he said. According to Julie Mutoni, the company’s representative in the country, since internet is its major networking tool, people are being trained in basic internet skills. “People from as far as Ruhengeri and Kibuye are already taking part,” she said. A team of five QuestNet delegates had flown into the country to study what’s on the ground in the Rwandan market and to also dispel fears which could have been raised when a story on ‘Pyramid Schemes’ run in this paper last week. The delegation made it clear that this is not a pyramid scheme but a genuine company dealing in a diverse range of wellness products. The 11-year old Hong Kong-based company currently has close to 1,000 Rwandan customers to whom it also provides extensive logistics services and operates in 160 other countries worldwide. Its official launch in Rwanda will depend on the customer base. Ends