The best ways in which people operate in terms of quality and customer care can as well be a way to advertise. He, who is served to his satisfaction, will be an agent and will pass on the message to those he wants to get served better too. Before he passes out the message others will even ask, who and where such a good producer is. Although the question may be two-way traffic, when one is not convinced with the producer’s out-put, emphasis is put mostly when one is satisfied. This is automatic that a search of who and where looks forward to being served in such a similar way. Other than quality work, quantity out put only with business giants aiming at short time satisfaction is not a perfect tendency in business. Although profit making is the target in business, customer satisfaction through high quality produce, customer care and others related issues will make ones business operations a going concern. The practice of undermining quality, maintaining and control in business has left customers roaming amongst business men in search for constant quality supply that is demanded in the market. This has left many business men and women to operate in a particular business for a short time after loosing clients. Among all the factors that make-up business that includes capital as the first determinant, its customers constitute much on its achievements and life span. Profit making is the main aim of most businesses, but the ways through which profits are gained from the business, should be well developed so as to leave the business in existence. The very ways through which business operators win clients, is the same way they loose. This is based on barriers connected to business which needs tolerance and creativity to keep clients in a situation where they do not loose trust and interest. Failure to satisfy a client’s interest will cause damage that will affect it for a long time, forgetting all the best times he or she has been perfectly served. It is important to note and set a structure that caters for such setbacks in business, to absorb the setback by explaining any mistake that customers realize. Clients will also get used to such a set-up and report whenever they feel unsatisfied. In so doing, this will act as an innovative measure as well, in that the business will be getting feedback from its clients hence improving depending on complaints raised. When all other factors in business or production are left constant, making same mistakes for many times can be caused by lack of feedback routes to enable customers report about the services offered to them. Such tendency will keep the business unaware of how best or worst they are serving their clients Maintaining the quality of products or works is equally important as innovation in production. The world of business changes with modernity, therefore demand of products, work that people will require will also change with time. Change in style, make, brand, display among others make an attractive set-up for clients. Attraction in business pulls customers hence knowing what is on market. Like I said earlier, although a business is a different entity from its owner, he has the task to think hard for the business to have eternal life. Starting a business, is half of the achievement that the business owner attains as he looks forward to gains although he starts alongside other business men. Therefore checking on how others have been and are operating is essential. This can also be attained by developing a business network that will help in providing information about other development with others in the same field. The network aids in evaluating to make an outstanding change based on the finds and research. When someone celebrates starting a business as a complete journey, and ignores its prospering through thinking hard for it, he might not enjoy for a long time. The struggle continues as long as the business exists. Such a point will only be attained if quality work is a concern to the business. Otherwise it may reach the opposite. bab_su@yahoo.com