As our workplaces change, so must the way we communicate. In Rwanda, the rise of hybrid work—a mix of working from home and the office—requires new ways to keep everyone connected. This shift brings flexibility and balance, but it also comes with challenges in making sure that all employees feel informed and included, no matter where they are working. During the COVID-19 period from 2020 to 2022, many companies had to rethink how to keep their staff engaged while in total lockdown. With remote work becoming the norm, internal communications played a crucial role in maintaining connection and morale. Some companies like MTN introduced several initiatives to keep employees motivated, including a new policy called Anytime, Anywhere Work Flexibility. This policy allows staff to work in a way that suited their individual needs, whether from home or the office. Additionally, the company organised virtual events, mental health support sessions, and regular check-ins with leadership to ensure that employees felt connected and supported during those challenging times. For internal communications, the key is to adapt. Traditional emails and in-person meetings need to be supplemented with tools like virtual platforms and instant messaging to ensure smooth communication. Technology, especially digital platforms, is essential in keeping teams aligned and engaged in real-time, regardless of their location. However, technology alone isn’t enough. We also need to build a culture that makes every employee feel valued. With Rwanda's diversity, we must be mindful of language, internet access, and different skill levels to make communication accessible to all. Regular virtual meetings are easy ways to give feedback and help bridge the gap between remote and in-office workers. Leadership is just as important in this shift. Managers must foster trust and make efforts to stay connected with their teams. Open, honest communication helps everyone stay motivated and feel part of a shared mission, no matter where they work. As we move forward, the lessons learned from the pandemic continue to shape the future of work. Hybrid models are not just a temporary solution but a long-term approach that can enhance productivity and employee satisfaction. For corporate companies in Rwanda, maintaining strong internal communications is crucial in ensuring that all staff, regardless of where they work, feel engaged and part of the company’s mission. By embracing flexibility, investing in the right tools, and fostering a culture of open communication, organisations can build a resilient workforce that thrives in both remote and in-office environments. The writer is a communications professional.
