The rise of pop vocalists in the country is unprecedented, but while local artistes face challenges breaking into the mainstream, their diaspora counterparts may find the journey smoother, with their primary audience still being Rwandans. This became clear during a conversation with rising Afro-pop sensation Alik Bulan, born Manoa Ishimwe. The artist and fashion model has been in Kigali, balancing music projects with philanthropy through his Manoa Family Foundation, while on a break from his Los Angeles base. Notable activities include press appearances and fundraising efforts for back-to-school campaigns, where his foundation donated food, school supplies, and over Rwf1.5 million to children enrolled in the Nufashwa Yafashwa Organisation. ALSO READ: Meet Nzeythegreat: Transforming industry struggles, life experiences into relatable music In an interview with The New Times, he discussed his name change and gave insights into what he's been working on. “Since our last interview, I changed my name to mark a fresh start. Since then, I've been recording my album, which I just completed. Now, I’m focusing on development—taking dance classes, growing as an artist, and shooting music videos that will be released consistently.” When asked about the themes in his upcoming debut album, Alik Bulan explained, The theme of this album revolves around a choir-like element, focused on love—but it's young love, still evolving. It's a reflection of my life, where I’m still figuring out my love life and everything in between. As my page says, this is the beginning. I wanted it to be a seed that can grow and thrive.” ALSO READ: Ugandan musician Ray G reveals music projects with Rwandan artistes Rwandan listeners tend to have two main preferences. The first is for fast-paced music, like Afrobeats and pop, where artists aim for quick hits. The second is more long-term, favoring the rap scene, which thrives on deep storytelling, with most rappers leaning toward compilation projects. When asked about his approach to making an album in this environment, Alik Bulan explained, “As I grow, I’m looking for people willing to grow with me. This is just the beginning, and I’m not here to stop. I’m not focused on people’s reactions—I’m doing this because I love making music. Whoever is ready to join me on this journey, we’ll go together. I also have to remember that my audience isn’t just in Rwanda, but outside of it too. That balance keeps me humble and helps me appreciate the process, knowing that success won’t come overnight.” ALSO READ: PHOTOS: Rwanda’s DJ Crush on how passion, persistence, love for music, inspired her rise For Alik, this album marks an important step in building his discography, which he views as crucial for maintaining a dedicated fan base. A strong collection of songs, he believes, keeps fans engaged and helps cultivate a lasting connection. When asked about the people behind his success, Alik Bulan was quick to acknowledge his team. “I’m not self-made. It takes a team,” he said. From the outfits I wear in music videos to the lyrics we write, I work with a group of talented people. Since I live in the diaspora, I rely on others—from melody and lyrics to editing and rewriting. I always need someone to help refine my ideas. So yes, I have a team—a strong team.” As an artist living abroad, we asked how he connects with themes that resonate with Rwandans. “Like everyone, I have different tastes in music and styles, but ultimately, we all want to push our music and language to the global stage. For me, it’s important to stay in touch with home. I listen to a variety of music, from Rwandan and Burundian tracks to East African sounds. That helps me stay connected to what’s current back home, inspiring me to create something authentic that I can share with my audience. When asked if there are current players in the industry who inspire him, Alik Bulan simply said, Everybody in Kigali inspires me. As for what the industry needs to move forward, he offered thoughtful insight: “I think what's happening now is that you’ve already caught the attention of the diaspora. If I didn’t appreciate what Rwandan music was doing, I could’ve just focused on making music in English. So keep blending English with Kinyarwanda—Afrogako is a great example. But most importantly, work together to push the music beyond our borders, instead of competing over who gets there first. Let’s collaborate and take it to the world.” The New Times has learned that his upcoming album will feature rising talents like Papa Cyangwe, Jowest, Mozzy of Yemba Voice, and Kaayi, among others. For his parting words, Alik shared: My new single is out—it’s the third music video I’ve released. After this, I might drop one or two more before the album launches. But the message I want to leave with people is this: like I always say, this is just the beginning. I’m here to stay. Let’s take this journey together.” Tap here to stream Alik Bulan’s “Bendi Remix” (feat. Vex Prince).
