Diane Karusisi, Chief Executive Officer of Bank of Kigali (BK), highlighted that under the new bank’s campaign dubbed ‘Nanjye ni BK’ (I am BK), the aim is to achieve financial inclusion and go beyond inclusion in the banking sector. During her visit to the CHIC building in the Central Business District on Monday, April 22, where she interacted with BK clients and stakeholders, Karusisi said the bank wants its clients to “feel seen and heard.” ALSO READ: Bank of Kigali launches ‘Nanjye ni BK' campaign to promote inclusivity in banking Karusisi, stated, “We believe people can have access to finance using services that are known, but joining a community like BK, we believe that there is more to offer and we can help people grow, be it businesses, students, or individuals saving and aiming to achieve their professional goals.” She further said that her visit to CHIC aligns with the ‘Nanjye ni BK’ campaign, launched recently, where they sensitise every Rwandan to open an account in Bank of Kigali and benefit from the bank’s excellent products in all categories. “Previously, people assumed that BK was for those with employment or rich people. However, under this campaign, we have eased the banking system and included various products where everyone can find themselves in the bank, be it students, entrepreneurs, or anyone else,” she added. ALSO READ: FEATURED: Bank of Kigali scraps off monthly account maintenance fees Karusisi highlighted the bank’s new, quick account opening process, where an account can be opened in just 15 minutes. Customers can also instantly access mobile banking and the BK app, along with other products. “I came to experience the easy way to open an account in the new system. I also sensitised the people to join BK and told them how to use phones without going to the branches,” Karusisi reiterated. Moreover, she said that they have witnessed many people opening accounts in BK since the beginning of the campaign. She said that the bank has made it easy for the clients; there are no charges for having an account in BK, and the transfer fees were reduced. Denis Peter Twahirwa, the call centre supervisor at Centrika, and a client who joined the bank during the CEO’s visit mentioned that interacting with the CEO of BK helped him learn more about the bank. He noted that many individuals were hesitant to join, assuming it was too costly. ALSO READ: FEATURED: Bank of Kigali honoured with prestigious award for high impact in agriculture financing by ACELI Africa “However, the CEO shed more light on the bank's functioning and showed that the bank has various affordable products for everyone,” he said, pointing out that he has been able to open an account, and he also hopes to benefit from various bank products.
