Even though Rwanda is not doing so badly on the continent in terms of sports, it still has along way to go as far as marketing the sporting discipline is concerned. The country’s corporate companies have to get involved.In Uganda, the country’s football governing body has just landed a mega sponsorship deal from GTV. With such a package, what would stop the league from booming? One of the best sponsorship deals here has been the Primus league but even that seems to be no more. I think the federations still has a lot of homework to do in persuading the capable sponsors. Of course every sponsor wants mileage from their input so federations should start by organising themselves. Kacyiru
