Rwanda’s specialty coffee is being showcased at the World of Coffee exhibition that is underway in Amsterdam, The Netherlands. The Rwandan coffee is being showcased under the theme; “Rwanda Coffee – A Second Sunrise”. A delegation of 21 exhibitors travelled from Kigali to represent the country’s coffee sector in the exhibition which started Thursday and ends today. According to a statement, the delegates are facilitated by the Embassy of Rwanda in The Netherlands and the National Agricultural Export Development Board (NAEB) in Rwanda. On the side-lines of the World of Coffee, Team Rwanda will make a call for participants about the up-coming ‘Rwanda Cup of Excellence’ to be hosted by the country at Kigali in August 2018. Rwanda Cup of Excellence was introduced in Rwanda in 2008 following the Rwanda Golden Cup in 2007. It is a competition that selects the very best coffee produced in a member country of the Alliance for Coffee of Excellence (ACE) for that particular year. It has created a much more transparent infrastructure for high quality coffees across the world. It is also an opportunity for coffee business dealers as they can identify, trace and build relationships with growers of superior coffees. It brings together the high-quality roaster and the high-quality farmer and helps both understand and appreciate the nuances and flavour profiles of rare exemplary coffees. It has encouraged farmers to be committed growing incredible coffees that can build consumer excitement and loyalty. editorial@newtimes.co.rw