VIDEO: Bruce Melodie talks musical journey, investment ventures, and international collaborations

Bruce Melodie, a prominent figure in Rwanda’s music scene, made strides in 2023 with just three releases: “Funga Macho Remix”, a collaboration with reggae legend Shaggy, alongside “Selebura” and “Azana”. Beyond his chart-topping tracks, he graced major musical festivals both domestically and internationally, including Move Afrika, Trace Awards and Festival, where he also earned recognition. Giants of Africa Festival and IHeartRadio’s Jingle Ball festival further solidified his global impact. The New Times' Alexis Kayinamura sat down with the artiste, whose real name is Brice Itahiwacu. During the interview, they delved into Melodie's achievements in 2023, such as meeting President Kagame, his creative process in songwriting, updates on his upcoming album, and more. READ ALSO: Bruce Melodie talks secrets to staying relevant, upcoming album Excerpts: Could you reflect on your experience in 2023? What was it like meeting President Kagame for the first time? It was a year marked by a mix of highs and lows for me. It all began with the East African Party at BK Arena on January 1, setting the tone for what turned out to be a busy year. Throughout the year, I not only recorded numerous songs but also had the opportunity to perform on prestigious stages such as Global Citizen’s Move Afrika, Giants of Africa, Trace, among others. However, amidst these achievements, I also experienced the loss of my grandmother, a moment that I won’t forget but life goes on. Despite the challenges, I believe that life is a journey of ups and downs, and overall, 2023 was a fulfilling year for me. One unforgettable moment from the year was backstage at the Trace Awards, immediately after my performance. Amidst the post-performance adrenaline rush, I was approached by a foreign gentleman urgently seeking my presence. Interrupting an ongoing interview, he relayed the unexpected news that President Kagame wanted to meet me. I had to confirm the identity of the dignitary in question, to which the gentleman affirmed, “The President wants to meet you.” Filled with a mix of excitement and nervousness, I made my way to the meeting. Meeting President Kagame felt surreal, akin to the fulfilment of a childhood dream. I couldn't help but feel overwhelmed by the honour bestowed upon me. As I reflect on that encounter, it remains one of the most defining moments of my life, serving as a reminder of the responsibility I bear to continue striving for excellence and representing my fans and country with pride. READ ALSO: Bruce Melodie on being first Rwandan musician to win Trace Award What was it like performing at Move Afrika, Trace, and Giants of Africa festivals? As an artiste in our growing industry, it was an invaluable experience connecting with fellow prominent artistes and industry professionals. These opportunities allowed us to learn from the best in the field, and we are grateful to all those involved in making it possible, particularly the government of Rwanda. For instance, at the Trace Awards, Kigali hosted artists from across Africa, including Davido, Diamond Platnumz, and many others. Performing on these grand stages provided a unique and enriching experience compared to our usual performances. Describe the process of meeting and collaborating with Shaggy and your connections to S-Curve Records. I met Steve, the CEO of S-Curve Records, an American label, who stumbled upon my song Funga Macho and was impressed by it. He approached me, expressing his admiration for my music. Then, out of the blue, he proposed the idea of remixing the song with Shaggy, which left me in disbelief! Everything unfolded swiftly thereafter. Shaggy and I recorded our parts separately and shot the video individually due to his touring commitments in the United States. Despite the logistical challenges, the collaboration proceeded. Working with Shaggy was an incredible experience. He welcomed me like a long-lost friend, displaying genuine camaraderie. His support in promoting the song is something I'll always cherish. Regarding record labels, I'm currently not signed with any specific label. However, I have formed partnerships with various companies, including Hollywood Records and Universal Music, among others. What matters most to me is collaborating with dedicated and trustworthy individuals. My fans need not worry; if the opportunity arises to sign a contract, it will be a positive step forward for my music career. Why did you decide to invest in basketball? Well, basketball has always been a part of my life since childhood. Although I wasn’t a professional player, I had a passion for the game. When it comes to investing, it’s not always about having expertise; it's about recognising the potential of an opportunity. We saw the growing popularity of basketball in Rwanda and believed in its promising future, which led us to pursue this venture with UGB. When did you first discover your musical talent, and how would you describe your journey in music? It all began around 2006 when I started writing songs. Initially, I focused on rap, believing it was my forte over singing. My musical journey has been a significant part of my life for almost two decades now. If I were to sum it up in three words, I’d say it’s been about learning, serving, and reaping rewards. Who helped you realise that you're a better singer than rapper? Amag The Black played a role in that realisation. He discovered my vocal talent as I contributed choruses to both my own songs and those of fellow rappers. Over time, people began acknowledging my voice, affirming its quality. During that period, rap music dominated the scene, and being an R&B singer wasn't as widely accepted. This sentiment may have stemmed from the difficult history our country endured. Rap resonated deeply with people, given the circumstances. Artists like Tough Gang and Diplomat were highly regarded during that era. Even today, while I can still write and record rap songs, I don't think I can do it better than Fireman, he surpasses me in that genre. How would you describe your music style and approach to songwriting? My approach to music is versatile, adapting to whatever style is currently popular and marketable. I view music as a business, so I'm open to exploring various genres. In terms of songwriting, it's all about spontaneity for me. I draw inspiration from everyday experiences; for instance, my track Katerina was born out of a moment reflecting on my wife. I strive to stay true to myself and reflect the realities of our daily lives through my music. Could you recount any memorable moments from your career, and do you have any pre-performance rituals? One of the most memorable moments in my career was when I hosted a celebration concert marking my 10-year journey in the music industry. Watching the videos from that night still fills me with a sense of accomplishment. When I initially ventured into music, it was purely out of love for the craft. I never imagined it would become my profession. But as time passed, milestones unfolded. During that concert, as I stood on stage and felt the energy of the crowd pulsating around me, it was a moment of profound reflection. I was transported back to the beginning of my journey, reminiscing about the challenges, the loss of my mom back in 2012, and the highs and lows along the way. It was a deeply moving experience. As for pre-performance rituals, I prefer to have a few moments of solitude about five minutes before taking the stage. It helps me centre myself and focus. And, I'll admit, I also take a glass of gin before stepping into the spotlight (laughs). Could you share your experience working in an American setting and offer advice to aspiring musicians? My time working in an American setting taught me a valuable lesson; the importance of punctuality. During a media tour in the USA, I once found myself running 15 minutes late for an interview. To my surprise and embarrassment, I witnessed Shaggy had arrived promptly on time. Shaggy shared with me his habit of always arriving 30 minutes before any scheduled event, and that moment was a wake-up call for me. I realised the significance of being punctual in the industry. Instead of offering advice, I prefer to lead by example. Just as Shaggy didn't lecture me but demonstrated professionalism through his actions, I believe aspiring musicians can learn more from observing what I do rather than what I say. By practicing good habits, I hope to set a positive example for emerging talents. Could you share a behind-the-scenes story from the making of one of your songs? One memorable experience was during the creation of 'Abu Dhabi' in 2020. While recording, Uncle Austin, a fellow artiste, entered the studio and suggested featuring in the song. Instead, I invited him to contribute to the songwriting process, which he accepted. We later travelled to Tanzania to shoot the music video with Director Kenny. Initially planning to film in Dar es Salaam, Kenny proposed a more remote location. Despite the challenging journey, which took five hours each way, the breathtaking countryside backdrop made it all worthwhile. How do you balance your personal life with your music career? When I step into my home compound, I transition from being the artiste Bruce Melodie to fulfilling my roles as a parent and husband. Outside of home, my focus is on my music career. It's all about finding that delicate balance between my personal life and my passion for music. How do you handle social media criticism? Honestly, I don't let it affect me. While there are times I miss the pre-fame days, I have no regrets about my chosen path. Music is my love and my life's purpose. Negative comments don't faze me; I choose to focus on the positive and keep moving forward. Can you share any details about your upcoming album? I've been crafting my album since 2021, ensuring it's nothing short of exceptional. While some fans are eagerly anticipating its release, I assure you it's well underway. While I can't confirm exact dates yet, I'm aiming for a May release. I'm confident that when it's out, it will exceed expectations. Are there any genres of music you would like to explore in the future? Interestingly, my upcoming album features a Bachata track. While it may not be a mainstream genre here, I believe listeners will appreciate its unique flavour. I'm enthusiastic about delving into diverse styles and genres, keeping my music fresh and exciting for my audience.

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VIDEO: Bruce Melodie talks musical journey, investment ventures, and international collaborations