BPR in new drive to promote savings culture, financial inclusion

Government efforts to raise national savings ration of GDP to 20 per cent in 2020 will be boosted following a plan by BPR to increase sensitisation campaigns encouraging Rwandans to embrace a savings culture. The awareness campaigns will be designed to educate BPR customers and the general public on the importance of savings toward national development, said Xavier Shema Mugisha, the BPR retail banking manager. The bank official was speaking during a prize-giving event for winners of the recently-concluded “Hirwa Ugwize na BPR” promotion. Mugisha said the bank would continue to leverage innovative products, including digital platforms, to encourage customers to save and invest. “We shall continue to invest more in digital banking as part of the strategy to enhance financial inclusion, but also to ensure efficiency and convenience in service delivery,” he said. He added that the bank would soon roll out new digital products, mobile micro-loans. Hirwa Ugwize na BPR promo winners receive prizes Meanwhile, three customers have won prizes worth Rwf1 million each for saving with the bank during the “Hirwa Ugwize na BPR” promotion. The winners are Donat Munezero from Kirehe District, Clementine Ingabire of Rwamagana and Benimana Emeline in Kayonza. Customers also won a range of prizes throughout the campaign, including smartphones, Flat TV screens, water pumps, decoders and bicycles. To qualify for a draw and stand a chance to win prizes, customers were required to maintain at least Rwf100, 000 on their current accounts throughout the campaign period. The savings campaign, which was launched mid-last year, ended last week with a grand draw.

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BPR in new drive to promote savings culture, financial inclusion