Bruce Melodie talks secrets to staying relevant, upcoming album

The world of music is very competitive and staying relevant for over 14 years is no small feat, Rwandan recording artiste Bruce Melodie shed light on the secrets behind his success at the launch of his partnership with local basketball club United Generations for Basketball (UGB) on Friday, January 19. The artiste gained local and regional recognition but achieved global fame in 2023, when he performed in the US with Jamaican-American reggae rapper Shaggy, making international headlines. ALSO READ: Bruce Melodie, Shaggy talk music projects ALSO READ: Singer Bruce Melodie invests in local basketball club UGB Addressing questions about his upcoming album and longevity in the music industry, Bruce Melodie said, I express my gratitude to my fans, particularly my Kinyarwanda-speaking audience; they are the most supportive. The album is indeed in my possession, but the right time for its release has not yet come. The creative process demands focus, and sometimes, during this journey, you identify aspects that need improvement.” ALSO READ: Bruce Melodie in final talks with American Record Label Addressing the rumors about Producer Madebeats having the album and refusing to release it, Bruce clarified, 'It is true that Madebeats has the album; he is one of the producers we collaborated with. However, he cannot refuse to give me my songs. What purpose would he have for withholding them? Beyond his music career, Bruce Melodie highlighted the importance of managing his brand effectively. He discussed how his brand serves as a valuable asset that opens doors for various opportunities, a name is a brand that can generate income, but it only becomes profitable when supported by a team to promote it. I endorse various products, thanks to the efforts of a dedicated team managing my brand.” ALSO READ: Bruce Melodie on being first Rwandan musician to win Trace Award “We also venture into non-music investments, allocating funds to profitable opportunities. I maintain a low-key presence, using my name selectively. In this context, I'm here as an investor, not an artist seeking publicity. This approach, I believe, is key to staying relevant, with a consistent focus on delivering quality music, Bruce said. Bruce Melodie is currently recognized as the leading recording artist in Rwanda. His videos have accumulated over 75 million views on YouTube, and he boasts over 300,000 monthly listeners on various music streaming platforms. In 2023 alone, the artiste recorded 4.7 million streams on Spotify, reaching audiences in 183 countries. He serves as the brand ambassador for Primus Rwanda, Tecno Rwanda, and several other notable brands.

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Bruce Melodie talks secrets to staying relevant, upcoming album