One of life’s most important and crucial aspects is time. A world without time would be nothing short of chaos and disorganisation. So why are we grooming a gross culture of poor time management? People have now developed an interesting excuse that it’s the ‘African nature.’ If someone doesn’t show up when they are supposed to we say, ‘Ni Umunyafrica!’ And for this reason, they are excused, it’s understandable. Therein lays the creation of the always ‘late’ generation. It is quite common to attend an event which was scheduled to start at 6:00pm but instead kicks off at 8:00pm! We also know that if you want an event to start at around 3:00pm, it is safer to inform people it starts at 1:30pm to give ample time for all the time insensitive people to make it. Now, some people are extremely time conscious and predictably they are the most affected by this trend. This is because they make it on time, finish their tasks duly and then, they are sentenced to a lengthy time of inactivity while they wait for others to catch up. Sadly, the younger generation is the most affected by this crippling inability to keep time. This is unfortunate considering we constantly reminded that we are the future of this nation. Shall we then achieve national goals and objectives a few years later simply, because we can’t do anything in the proper time allocated? Keeping time comes down to simple virtues of respect, commitment and personal discipline. One understands that the world is not waiting around for them to get their act together. Time is a special resource that cannot be stored or saved for later. Therefore, time being a resource, we should conserve it, cherish it and exploit the numerous advantages it presents. In the end proper time management leads to overall wellbeing of a human being who can work, exercise and still find time to be lucrative and enjoy leisure. Time is probably the fairest thing in the world. It gives the rich, poor, tall or short, all of us 24 hours in a day, 366 days in a year. All this equal time to do as we please. Learning to effectively manage time is a stepping stone to achieve success in all disciplines of life whether social, spiritual, economic or political. This is why I plead let us strive to be better time managers.