Creativity is needed in communicating policies

Editor, RE: “New TVET policy to promote role of industry” (The New Times, September 11). These are all commendable efforts; however, a lot of this information stays with the people that create and implement these policies. The masses (especially the youth) need to be informed using the right tools that excite and encourage them. Our methodology of communication is too text-book like and a lot gets lost in translation or, like I said, it stays in those rooms after long (well intended) meetings. Solutions: well organised job fairs/rallies that appeal to the youth by having companies/organisations participating; setting up booths that encourage joining TVET programmes-even maybe promising jobs/internships when they pass successfully and portray the right attitude. This is also an opportunity to create a database (of which none exists) and start categorising these young people. Young people (actually anyone in the workforce) need to hear from the CEOs, the DGs and the MDs and actually get to understand the struggle/success story that would make them believe they, too, can be a part of something bigger. Brochures and flyers don’t cut it. Nshuti

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Creativity is needed in communicating policies