Sport has in the past three decades grown to become a big moneymaking industry that can be embraced by many a profession. From sports marketers to doctors, messieurs, agents, scouts to the media, football is among the world’s biggest employers with trillions of US dollars exchanging hands. In a bid to keep up with the rest of the world and with an opportunity just at their threshold, Rwandan businessmen need to identify a niche and exploit it to grow their business at the upcoming African Nations Championship (CHAN) that will be hosted in Rwanda from January 16-February 7. Creativity could come into play to give them an edge but most importantly quality products should be the main objective for a market that will be gladly available. While the business fraternity pays a lot of money to get sizeable space at international fairs and expos, here is an opportunity to sell to the football world – players, coaches, fans, officials, agents, scouts and club owners that will descend on Rwanda in exactly six months. Therein lies one of the biggest events Rwanda has ever hosted alongside the 2013 Transform Africa Summit and 2014 Africa Development Bank Annual Meeting, events that changed the face of doing business not only in Rwanda but Africa as well.
