Dear editor, The ongoing EXPO is something that should not pass by, without Rwandan business persons realizing the benefits. Tangible results are what should be expected from every business-person. The purpose of the International trade show is to allow various entrepreneurs to market and sale their products. A number of business skills can be put into practice when at the show. Rwandans, whose services are sluggish and generally poor, should take this golden chance to learn from the visiting business people. They must for example know that the attention you give to customers reflects the sales you make at the end of the day. That is why we commonly call customers our ‘Kings’. Let us learn how to treat them as such. Kiyovu