With a strong portfolio of exclusive lifestyle products, Hong Kong based direct selling company is set to open a local affiliate, QNET East Africa Ltd in Rwanda.

The company launched its e-Commerce platform in the country on Wednesday, and plans for business expansion in East Africa with Rwanda hosting the region’s head office.

E-commerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks.

The Asian giant firm that  is preparing for business expansion on the African continent deals in a wide range of products in the area of personal care, home care, watches, jewelry, vacations and many others.

"We chose to establish our first African office in Rwanda because the country offers a business-friendly environment, sound infrastructure, and reliable IT platform,” said Lordever Digan, the company’s Operations Manager.

"I have been very impressed with the entrepreneurial spirit of the people here, and I can see a bright future for QNET in Rwanda and East Africa”.

In addition to managing the company’s proprietary e-Commerce platform, QNET East Africa will act as a customer service center, an import and distribution hub, and provide marketing support and professional training for Independent Representatives (IRs).

According to the statement, QNET senior executives have been in close contact during the past year with Rwandan government officials, as the company prepared to establish an official corporate entity in East Africa.

"On behalf of QNET, I want to thank the Rwanda Development Board, which was extremely helpful and informative during the incorporation process,” said Timothy Harney, QNET Senior Legal Officer.

"We’ve also consulted with officers from the Ministry of Health and revenue authorities to assure that QNET East Africa’s operations comply with all Rwandan regulations”.

Established in Hong Kong in 1998, QNET is a member of the Direct Selling Association of Malaysia, Singapore, and the Philippines. It is also a part of the Hong Kong Health Food Association and the Health Supplements Industry Association of Singapore among others.

Rwanda continues to attract major foreign companies due to the country’s conducive investment environment.  In May, the 2013 Baseline Profitability Index ranked Rwanda fifth-best destination for investment in the world.

High returns of investment are accessible and to a great degree, retrievable to investors in Rwanda, according to global report.