Pius Kamugisha is the chief executive officer of BlueCube, a firm that partners with telecom companies to provide Short Message Service (SMS) solutions to mobile phone users. In an interview with Moses Opobo, he talks about their recent entry into the Rwandan market, and what mobile phone users should expect …

What is BlueCube?

BlueCube is a company incorporated in Uganda, Rwanda, Ethiopia and Sudan. We specialise in the delivery of mobile content, partnering with mobile telecom companies, to deliver a range of services for entertainment, utilities, marketing, education, etc. We have partnered with all the local telecom companies: Tigo, MTN and Airtel. We provide phone, email, and toll-free SMS support consistent with our corporate objectives.

What is your experience in this field? 

The proprietors of BlueCube have a robust history in VAS provision with over eight years experience in the development and promotion of mobile value-added services.

Why did you choose to venture into the Rwandan market?

It’s because of our rich background and experience that BlueCube was formed to bring these strengths and competences to further entrench mobile phone usage and increase the ARPU for the benefit of our partners and us.

What technology do you use?

At BlueCube, we make heavy use of Open Source software and promote the adoption of open standards. We use homegrown solutions and change our products on a regular basis based on customer feedback and we have taken great pains to ensure high availability of our services.