Rwanda’s reading culture is still a major concern to educationists and other stakeholders, which is why the government of Rwanda and a few other organizations are coming up with different campaigns to improve it. The U.S. Embassy has joined in the fight against the poor reading culture by launching its second annual Everybody Reads Rwanda campaign. The launch took place at the Kacyiru-based embassy on Friday April, 25. The Embassy handed out 500 copies of Mitch Albom’s The Five People You Meet in Heaven for free to schools and English clubs around Kigali.  The Embassy selected the book because of it timeless appeal to all people of all ages and its inspirational themes; sacrifice, forgiveness, the power of love. To get a copy of the book, one can go to the U.S. Embassy between 3pm and 5pm tomorrow, May 2, or between 6 - 10, May.  During the launch, Ambassador Donald Koran said, "We have planned this campaign to promote reading, not only as a solitary, individual activity, but as something that can be shared by many.” He added, "There’s a special energy that is generated when hundreds of people all take part in such an activity.  Reading can be fun and exciting, especially when we read together.”   The book discussions will start on May 14 at the Embassy library at 4pm. Apart from discussing the book, there will be screening of a film based on the same title.