First of all, let me start by pointing out that I have not received a cheque from Rwanda Development Board (RDB) to promote tourism in Rwanda much as I would not refuse it if it came my way. 

But this actually gives me a chance to prove that RDB should not be the only government body in Rwanda charged with convincing foreigners to come and visit Rwanda. Yes, I know a lot of money has been spent trying to get people to think of the endangered mountain gorillas each time Rwanda is mentioned. 

But you see, that branding came from the previous government where Rwanda was synonymous with the 1994 Genocide against the Tutsi. This being the 19th year since that gruesome episode in Rwanda’s history, a lot has since changed and anyone thinking of Rwanda only through the Genocide lens is nothing but ignorant. 

These days when you step out of Rwanda you are most likely to be asked about many other things besides the 1994 Genocide against Tutsis. People now know about Rwanda’s massive steps in the field of ICT, good governance, functioning state institutions, zero tolerance to corruption, impressive road network and many other things. 

Rwanda’s impressive steps over the years have raised people’s curiosity about the country. And not only curiosity has been raised but also expectations. It is common to hear folks saying that Kigali is a beautiful city but with a lousy night life. Yes, that is very true but what is truer is that those amazed by Rwanda’s transformations have also set very high expectations for the same place.

Every year, a week is spent commemorating the 1994 Genocide against the Tutsi and during this week a plug is placed on the few fun options the country may have to offer. Because of this, many foreigners (and even Rwandans) leave the country and only return after April 14. 

The same group of ‘fun refugees’ will go on to inform anyone outside that they should not visit Rwanda during the memorial week because "it will be so boring”.

Well, that too is true. The Memorial Ws boring. But if you see it that way then you are also very ignorant and probably disrespectful of what this week is all about.

The week is just one out of the 52 in a year set aside for reflection and learning. I must admit, too, that on many occasions I would also head for Kampala when the week came around. But this was also because the week always came when schools had broken off and as a teacher I was idle and thought it was a good time to go and check on my family. 

Eventually, I decided to stay and see for myself what the week was all about. Of course it was not fun but there was so much, particularly for a foreigner, to learn about what Rwandans went through, what they still go through and the challenges the country faces.  

So, yes, there is no fun during the memorial week but there is so much to learn and I find it encouraging when people decide to visit during this week to learn. The other day I was walking around Nyabugogo and I noticed a bus belonging to Kabale University arriving. 

I later saw on TV that actually a group of students from the same university were here to learn about the events of 1994. They visited Genocide memorial sites outside Kigali and even interacted with some of the survivors. 

There is no doubt that these students are now much knowledgeable about Rwanda than those other ignorant people I see posting crazy stuff on social media. I was shocked when I saw some of the things people were posting in denial of the Genocide.  It is also encouraging that the memorial week is commemorated in different countries or cities around the world. 

I think it is time we encouraged those who are interested in learning about Rwanda to come and visit the country during this week and integrate them in some of the activities that happen during this period. Those charged with tourism have more work to do in this regard if we are ever to get more people to understand this country and its people. 

There is so much one can learn from Wikipedia or Google searches. If we can have the whole of East Africa following Kenyan elections, why not market Rwanda’s lessons to the region. I hope I am not asking for too much here.

Twitter: @ssojo81www.ssenyonga.wordpress.com