Tanzanian firm, JR & LK Investment, has unveiled a new music awards dubbed ‘Mwalimu Nyerere Tanzania Contemporary Traditional Muzic Awards’.JR & LK Investment Director, Mchatta Eric Mchatta told journalists in Dar es Salaam, on Tuesday, the award, the first of its kind, will celebrate traditional folk music. "The aim of the Mwalimu Nyerere Tanzania Contemporary Traditional Music Awards is to recognise and honour traditional musicians,” Mchatta said.The awards will be inaugurated on October 11, this year when the nation will be commemorating the death of the first President and father of the nation, Julius Kambarage Nyerere. Mchatta said his company obtained a permit to organise the awards from the National Arts Council (BASATA).He said the award was named after the late father of the nation in recognition of his dedication towards the promotion and development of traditional arts and music.Mchatta highlighted the need to revive the rapidly dying local traditional cultures and believes the award will go a long way towards achieving that.