DosHire someone to place a background on your account that represents the products you are selling or the company you are representing.Call for action: Ask your fans to like your pictures and share content, making sure to thank them when they do.Do encourage friendly interaction: A conversational tone type of communication is what draws your followers to you and what you do.Have a crisis plan: online backlashes will always happen; always be prepared by responding professionally. For example, never delete a comment, always respond to it without emotion.  On networks where photos are allowed, show off your products or company name. For example, if you own a shirt with your company name on it, wear it for one of your profile photos. If you have a coffee mug with your company name on it, hold it up in your photo.Do embrace the three Vs of social media marketing - value, values and voice. Post content that has value to your reader, be authentic in your content by adding your personal opinions (your values) and repeatedly voice your value and values on the web through mindful content publishing.Don’tsDo not send your adverts to people in private messages or tweets. Most times no one is interested.Do not use your status updates to constantly talk about your company or your products.Do not suggest to people to read your blog post, only to lead them to a sales page about your company or your products. Don’t share only content that is about your company. Current and prospective customers want content that is about them, not about you. Customers want to know about helpful or educational things that you offer.Don’t be repetitive: Repetitive content and information overload can be a turn off, so always try to post a reasonable amount of content in a creative way to avoid boring your followers.