On the significant occasion of Jamaica’s 50th anniversary of independence, three young Jamaicans and cultural ambassadors are making a "50 days in Afrika” tour with the mission to explore and strengthen ties between Africa and the Diaspora. One of the main aims of the youth initiative sponsored by the Supreme Ventures Foundation and Culture Health Arts Sports and Education fund (C.H.A.S.E.), is to produce an investigative film, which will document the strategies and methodologies used in African film-making and highlight the positive contribution African countries have made to the global film industry. By extension, the ‘50 Days in Afrika’ initiative will investigate other art and entertainment industries such as music. The film will also explore and in some cases challenge the imagery and content audiences have received in the Western world of the African story.The young Jamaicans are half way through their journey to six African countries: Nigeria, Ghana, South Africa, Kenya, Ethiopia and Tanzania. To date the team has completed their leg in Kenya, Nigeria and Ghana and now, have just landed in South Africa to conduct interviews with local filmmakers, veterans in television production, actors/actresses, musicians, policy makers and the general public.