After thorough thoughts and conviction, you are now set to start a business, sail through those rich waters of big profit margins and turnovers. But beware of those mistakes that usually hurt start ups.

So let’s look at some of these mistakes Do not start aloneIt is difficult to build a big business when you are thinking of starting alone. I am not talking about looking for other shareholders. What I mean is that you need to identify stakeholders   in your business.No matter how small your business is, there is a need for people to help you push up the edge of your business.  Most start-ups tend to forget this. Too much advice may kill your businessWhile you need advice as an entrepreneur to avoid risks, too much advice can derail your plans. What you need is advice from experts that have been in the business you are trying to setup. However, success stories for those in similar business should not make you over ambitious.Don’t pin business hopes on a small marketSize is most important in everything. So is business. Always ensure that your business is based on facts of bigger market. If you start your business targeting a smaller market, you are likely to be kicked out of business by the market itself.You don’t have to start with as big market, but always make sure that your business is flexible to expand at any time in terms of capital to fund new furnishings, stores, buy more products and many more.And most importantly, remember that how you behave, relate with your small clientele is different from when that clientele now grows big.Be cautious on Ads Don’t go for big and expensive advertisements no matter how badly you need them. You must avoid putting a lot of money to attract customers when you have not yet expanded your sales. Try to live to your business plan and always be able to know the right time to cash in.