Some of the very British elements of the Olympics Opening Ceremony may have left some viewers across the world bemused, but at least one character was instantly recognisable - bumbling funnyman Mr Bean. The London Symphony Orchestra took centre stage playing Chariots of Fire as Mr Bean - British actor Rowan Atkinson - took to a keyboard.Half-way through the performance he took out his phone and then proceeded to sneeze, while playing one key repetitively. He looked around as though he was bored and stared at his wrist watch as the orchestra played on. The performance cut to a video of Mr Bean running down the beach made famous in the opening scene of the 1981 film. He looked as if he was struggling against the other runner, but looked jubilant when he finally crossed the finish line. Last night Mr Bean was trending on social networking site Twitter as well as the words Rowan Atkinson. But Olympics sponsor Samsung drew criticism for their product placement as the phone Rowan Atkinson pulled out of his pocket was clearly identifiable as a Samsung model.Members of the public lambasted the company on Twitter for their ‘shameless’ product placement.dailymail.co.uk