While there are many calls from government and some private players for inculcation of an entrepreneurship culture, you will agree with me that venturing into the entrepreneurial waters is easier said than done. It is something that requires you to understand the pros and cons of the business you are to undertake.Mastering the pros and cons is an essential driver for any business start up. You either understand them well and succeed or put them the other way round and fail. So let’s navigate through some of the tips that may help you to start a successful business. A successful business is a successful idea. Before you kick off, first operate the business in your mind. Put it on paper, calculate the costs, check revenues, engage potential clients and off you get the whole picture of what you want. You need to know that you are going to sell a product or service that people want and not what you want. Don’t be blindfolded by what your friends or relatives tell you about businesses that make money.  Do your homework because this is vital in understanding people’s tastes and preferences.Ensure that you have enough capital to keep your business going. Remember to always keep costs low and revenues high. Understand your business. Start up a business you well understand and not what you think brings in money. Never get into business to accumulate money. Rather go with the ambition of providing a solution to society.  A good business is one based on problem solving rather than profit oriented. You also need to get well versed with business terms. If your business needs professionalism, you better hire a coach.And most importantly, do not shy away from risks. Put your weaknesses in the business menu. This will perhaps help you to check on your weakest points to help you build a shield against losses as you start.To be a successful entrepreneur is to have a unique idea that will supplement the current business ideas in the market. So, this requires you to mainly focus at how you can sustain your business, provide alternatives for capital outsourcing apart from your own capital start up. Lastly, sell your idea to financial institutions or investors/ individuals, who may likely be interested in venturing into your business.