"Ethics or simple honesty is the building blocks upon which our whole society is based, and business is a part of our society, and it’s integral to the practice of being able to conduct business, that you have a set of honest standards,” Kerry Stokes."A business is successful to the extent that it provides a product or service that contributes to happiness in all of its forms,” Mihaly Csikszentmihalyi."If the firms that employ an increasing majority of the population are driven solely to satisfy the owner’s greed at the expense of working conditions, of the stability of the community and of the health of the environment, chances are that the quality of our lives will be worse than it is now,” Mihaly Csikszentmihalyi.We have to shift our emphasis from economic efficiency and materialism towards a sustainable quality of life and to healing of our society, of our people and our ecological systems-Janet Holmes a Court.  "Many business leaders are asking fundamental questions about what business they’re in, why they are doing it and how it can be used as a means of healing human and natural communities,” Amory Lovins.  "I do not believe maximizing profits for the investors is the only acceptable justification for all corporate actions. The investors are not the only people who matter. Corporations can exist for purposes other than simply maximizing profits,” John Mackey.