Editor, Coffee farmers should emerging opportunities by increasing production output and improving the quality in order to compete in the region and beyond. According to the National Agricultural Export Board (NAEB), there is an emerging market for coffee and tea in the region and the onus now lies in the hands of Rwandan farmers; they need to stand up to the plate and serve this growing market.This is indeed a great prospect for our farmers and we cannot afford to miss it as a nation. Increased production will mean more exports leading to increased revenues and general improvement in the standards of living for Rwandans. Joyce MurerwaRulindo