How professional organisations boost the growth of the company
Tuesday, August 30, 2022

Key notes are observed for business growth, such as a business association, a membership that organisations are engaged in for promotion, cooperation, and support and promote the interest of each member in the organisation.

These associations provide access to specific information and training about the industry. They differ from chambers of commerce and business associations, which represent the interests of businesses within a particular region and usually across different industries.

Members of Institution of Engineers Rwanda during construction of Kicukiro flyover. Associations can boost productivity through sharing information. Photo: Craish Bahizi.

Both employers and employees take part in these associations to ensure the sustainable development of their organisation by connecting with others in the same field, and as a result enhance their commercial profile.

For employees, experts say that having an industry association on your resume shows how you are very committed to your profession and actively participating in its advancement.

According to Peter Kagaba, a procurement officer at MAGERWA, business organisations brought together help with efficiency of producing goods and services, and aid in producing goods faster in a more efficient way.

Kagaba says that, business associations also help with advocacy in that they speak out against harmful organisational policies, when an individual has failed to speak up.

He continues that since associations have leaders, a member can share his or her mistreatment at their workplace with one of the team leaders, and they are able to speak on their behalf to resolve the issues.

For Ander Kamasa who is based in shipping business, associations help employees provide services that customers need, through answering some specific questions and about the product or anything else.

He goes on say that, especially for a small startup business, these associations can boost productivity through sharing information that could be difficult to meet on your own, or even cost you a lot. They also help with meeting various experts in the same industry but also build a strong team for network and growth.

In addition, they minimize costs for the company, where they can employ some other people for assistance or provide knowledge about certain program.

"Since these associations converge different kinds of business people and employees, they will share knowledge and hear from each other, which boosts an individual skills and board knowledge different fields, hence your company will rely on internal employees,” Kamasa says

He further says that, knowing that you are part of the group that influences government decisions also may add value to your skills and business. Since many of these organisations are considered as private sector, they play a lot in the country’s decision making and development.

They can as well expose you to the latest industry news, trends, new markets and potential clients.

What to consider when joining business associations

According to smallbusiness.com, undertake research and choose your association carefully. Some industries may only have one association, while others may offer a number of organisations, each with a slightly different focus.

Have specific goals by being clear with what you want and desire to gain from these associations, because most groups have fees and you do not need to pay for services of information you will not need. Make sure you are receiving real value for money.

The blog also urges people to ensure that these organisations provide plenty of networking opportunities to enable you to maximise your business presence and make new contacts.

Experts urge you to consider the members of the group you want to join, if they really match with your expectations. Make sure the lines of communication within the association are open and that they actively seek information and feedback from members.