Editor,It is inspiring to see that some corporations have taken it upon themselves to help treat Rwandans with cleft palate. Now that’s what I call corporate social responsibility. Instead of spending millions of Francs on advertisement, our companies should consider putting as much emphasis on such life-changing activities.  There’s nothing that’s more rewarding than putting a smile on the face of someone who had lost hope. Giving back to the community is a strong marketing tool.MajyambereKigali