Editor, This is with reference to the lead story in yesterday’s issue of The New Times titled " Why the customer is not king .”Being a regular visitor to Rwanda since 2008, I have personally noticed a marked improvement in customer care and service delivery, over the years. Surely, there still exists room for further improvement. At the classroom level, institutions like the Rwanda Tourism University College and the Akilah Institute for Women, are definitely inculcating the right values and approach to customer care and service delivery, among their students.What is paramount, of course, is more intense on-the-job training which would bridge the gaps that exist at present. The Service Magazine is a great initiative in the right direction. RDB’s pro-active countrywide campaign to be undertaken next month onwards, will surely yield good dividends and contribute towards making customer the king in this beautiful land of a thousand hills and a million smiles!Clarence Fernandes