The entry of Equity Bank is not only a positive for them, but for the country as well. Equity has entered at a time when the investment environment is conducive for doing business. And, the unbanked Rwandan population is now getting more aware about the advantages of banking – making their search for clientele a little simpler. Equity Bank’s CEO announced that it will be "driven and run by Rwandans” and that it has already employed 178 locals. That is great news. However, it is not enough that Equity Bank employs Rwandans, it must also offer services that are geared towards improving their lives. Presently, accessing financial services is still a challenge, especially for small and medium enterprises (SMEs). Having vibrant and profitable SMEs will without doubt drive the country’s economy to the next level through offering employment, encouraging entrepreneurship and also help reduce on the imports.It is services such as these that banks should give priority. Of course there are others such as mortgages that are still under-developed and should be considered too. Rwanda is a fast growing economy, and the entry of more financial institutions helps facilitate the development process.