Editor,It is a simple business principle that when a company faces competition, it gears up to improve its business operations. The entry of new airlines into the Rwandan market means a lot in terms of doing business in the country.For Rwandair to maintain its slight edge over its competitors on the Kigali route or even attract more clients, a combination of business level strategies and strategic alliance options could work if these are clearly articulated.GeraldSchool of Finance and Banking