Rwanda Development Board (RDB), in partnership with the Private Sector Federation (PSF), yesterday, started a two-day training in customer care service for business owners in the Western Province.

The training, which targeted more than 30 people, is part of the nationwide customer care awareness campaign. For the province, the campaign was planned to coincide with a local trade fair in Rubavu, which attracted most business owners in the area.

"Besides the training sessions, we also have a stand in the mini-expo dedicated to customer care awareness with people moving from one stand to another sensitising people,” said Zakhia Mbabazi, from Customer Care Development unit in RDB.

The objective of the campaign is to improve customer service.

"We have done this in various parts of the country through road shows, radio talk shows and training sessions, and there is a positive attitude with regard to customer care,” she added.

Mbabazi explained that business proprietors are sensitised about the need to observe quality standards, and endeavouring for a positive customer impression and perspective.

Gustave Kami, the Executive Manager of Diana Fossey Hotel, welcomed the initiative.

"Customer care and good service delivery is still very low in our industry, and, thus, such training opportunities cannot come at a better time,” said Kami.

Although there is a general improvement in customer service in the country, a lot more needs to be done as Rwanda rallies to become a regional service hub, observers say.

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