With both private and public sectors involved in the music industry, rapper Kivumbi King says the industry would grow at a higher pace and offer more returns for artists and investors.

Kivumbi said this as he discussed the state of the local creative industry, the appreciation of hip hop genre for different generations in Rwanda, and what the private and public sectors can contribute in the industry, on the week’s episode of The Long Form – a weekly podcast of The New Times.

ALSO READ: PODCAST: Rapper Kivumbi on music and life as an artist in Rwanda

"The private sector, like the public one, hasn’t seen the music industry as a profitable industry and it’s actually crazy,” Kivumbi said on the podcast, adding that both sectors should take risks and invest in the industry which has as many opportunities as other sectors.

He became a household name in Rwanda after dropping ‘DID’, one of the best albums of 2021 which featured regional artists like Nutty Neithan from Uganda, Kirikou Akili of Burundi, and Bushali of Rwanda, among others.